30 Year Proven Marketing Strategies #1 Loyalty Programs

This lesson is my continuing look at the 30 year list selected by DMNews. The strategies we discuss are in no particular order. Loyalty programs are well known and clearly successful. Best Western is. […]

30 Year Proven Marketing Strategies

DMNews is a consistent supply of great content and if you are not a regular subscriber of their free daily email, I would encourage you to sign up. This past month they put out a special 30 year editi. […]

Holiday Marketing Ideas

The months of November and December are loaded with reasons to contact your customers with promotions or just good information you think they could use, which is exactly the reason we are sending you. […]

Weakening Your Brand with Kindness

I have driven Mercedes cars for about 10 years. The last three have been a SL55 AMG, and I mention that only to let you know they weren’t a bad sale for my dealer. Even though one of the cars wasn�. […]

Building Your Brand With Viral Campaigns

The big brands continue to embrace the social media movement and are adapting it in many ways to increase connection to their prospects and customers – as well as to encourage them to help find more. […]

Behind the Scenes At Disney

Our Company does an event a couple of times per year and part of it is a “behind the scenes” look at Disney and an education on how they do the business magic they do so well. One segment of the t. […]

The Real Value of Personal Branding

The value of what a personality brings to a brand is normally calculated in terms of immediacy. What does the addition of the personality do to current sales revenue? In the current issue of Forbes Ma. […]

Space Rangers Personal Branding Adventure

Buzz Lightyear has just returned from space. No I am not kidding. Disney’s action figure literally just returned from spending more than 15 months aboard the International Space Station. Naturally,. […]

Social Media vs the SEC and Event Sponsors

Reminiscent of the early days in the battle lines being drawn between the music and movie industry vs. the “free music world”, a war is brewing between the Southeastern Conference (SEC), the media. […]

Expanding Your Personal Brand

My daughter Jennifer and I just spent our joint birthday celebrations at the Resort of the Brand of Brands…Disney. Some people may accuse me of picking Disney to visit as a way of writing off the tr. […]